AUQ

Kirill Sajaev is based in Santa Barbara and specializes in Wordpress development and building data-heavy marketing campaigns with a strong focus on SEO and conversion funnel optimization. Before turning to Wordpress development Kirill was a senior SEO manager for uscellular.com and nationwide.com. Currently I manage my own team of specialists for SEO & Wordpress Development projects. My team can come in at the ground level of a project and set up a website and a marketing strategy from scratch. If the project is already live and you're looking for improvements I can run audits and rebuild as necessary. I offer transparency, timeliness and over-communication, and hope for the same from my clients. If you're interested in working together or have any questions, feel free to reach out and we can set up a time to chat. My SEO approach: 1. Set up Google Analytics & Webmaster as needed. Make sure all goals, parameters and integrations are set. 2. Create a keyword universe based on keyword, consumer and competitive research. Identify opportunities in keyphrases and gaps in competition. 3. Keyword mapping, information hierarchy and internal linking. This is where I rewrite URLs, headers and internal link structure. 4. Content development. I can manage relationships with writers or work with your own teams to build the appropriate content. This could also include building new pages: review sections, FAQs, white papers, public Q&As, based on your project. 5. Page speed and technical optimizations. 6. Execute linkbuilding strategy based on prior competitive research. All white hat linkbuilding reaching out to industry partners, brands, manufacturers, quality directories to build your backlink profile. 7. Review, adjust and repeat. My Conversion Rate Optimization approach: 1. Identify pain points, current user paths and website goals. 2. Set up all goals, events and funnels within Google Analytics. 3. Perform quantitative and qualitative analysis to get a better understanding of your data. 4. Build page variations for landing pages, ads, and back end systems. I can build these myself or work with your team as necessary. 5. I prefer to work with Google Experiments or Optimizely, but always open to new platforms. 6. Test, analyze and repeat until conversion goals are reached.