Experience as Digital Marketing Executive Excellent understanding of digital marketing concepts and best practices. Experience of using Google Analytics, Google Search Console & Google Webmaster. Experience with MOZ & Google Keyword Planner. Experience with Google Adwords, Display Ads, YouTube Ads, email campaigns. Experience with SEO, SMM & PPC Experience with Microsoft Office software Efficient in HTML/PHP/WordPress Experience with Adobe Photoshop Skills and experience in creative content writing. Analytical mindset and critical thinking ability.