JFJ Consultancy Ltd - Manila, London & California Agency

Sales,Marketing, Writing,Translation & Editing, WEb Design & Development, SEO/SEM, Consultancy for Business & Entrepreneurship, Gender & Development, Microfinance


CUSTOMER SERVICE ~ MARKETING ~ ADVERTISING ~ COMMUNICATION ~ LEADERSHIP Customer Service Director  Translating organisational goals into precisely crafted customer and human relations practices through innovative process improvement and multi-dimensional communication strategies.  Goal driven professional with 20 years of significant, progressive marketing experience and expertise that is highly applicable to marketing management, including ability to deliver superior, personalised client service, cultivate strong relations, make real-time decisions, and resolve issues in a way that propels innovation and growth.  International – UK, USA and Philippine experience in accounts management, marketing, sales and marketing communications, advertising, customer service and PR functions and business operations in the media/hotel/food/transport/finance/property development/tourism and travel/retail and fashion; five years of hands-on experience on charity and fundraising, project development and evaluation, grants and proposals writing, and advocacy for minority and oppressed women/women and children projects/issues (NGO/charity) – seventeen (17) years of which served in the capacity of senior manager/director level. ____________________________PROFESSIONAL PROFILE_____________________ PERSON SPECIFICATION A. Essential Experience and Knowledge  Demonstrable record of achievement in creating – concepts to production - edit and final material and execution - advertising campaigns – television, radio, print, and non-collateral materials (audio-visual presentation, POP, billboards etc.); public relations (press releases, promotions, launches, etc.); corporate communications (newsletters, reports, brochures, flyers, etc.); electronic content (blogs, news announcement, articles, website content); and, direct marketing communication.  A track record of successful people management, personnel/HR recruitment, hiring, staffing and training of staff on effective teamwork, productiveness, relationships with clients, sales process, front-of-house operations of restaurants, hostels, membership clubs, catering and resorts; personal development, and power dressing; English (American) communication proficiency, accent and pronunciation, and life-coaching seminars - time management, motivation, goal-setting, visualization, positive-thinking process in a customer service-oriented businesses, and developing Training Needs Analysis (TNA).  Relevant social entrepreneurship and non-government organizations (NGO)/charity academic qualifications and formal hands-on training and volunteer work experience in Philippines and London, England, that include implementing various research methodologies and monitoring tools, writing, policy discussion and presentation, framework formulation, advocacy and campaigns, formulate gender-training modules for education and empowerment tackling rights, issues, projects and programs of gender-based - rights, inequality ,poverty, conflict, violence, reproduction and health ,labour and the workplace, home-based microfinance, sustainable livelihood, project development and fundraising, particularly to women and girls and single mothers as head of households. Related knowledge and contacts in various Philippine and UK NGO/Charity .  Excellent strategic and hands-on media relations and communication experience, sensitive media and communication issues. including various aspects of current best practice in strategic communications; relevant media outlets and opportunities, and still a maintained strong network of media contacts (both London and Manila). B. Skills  Outstanding communication skills, verbally and in writing, of both the American and British English languages – accent and pronunciation.  Strong academic and work experience of journalistic and creative writing; ability to communicate effectively at all level – from grassroots to executives and company directors, internal and external within a company, and, confidently addressing the public media and communication matters with ease.  Skillful tactician with talent to manage multi-functional teams, execute plans, organise and manage diverse teams,  Ability to lead, develop and implement strategy and organizational change.  Strong and proven capacity for innovative conceptual, strategic and lateral thinking, relationship building, and effective collaborating with high-end clienteles, donors, government, and civil society.  Skilled in managing time and resources effectively and efficiently, including the ability to multi-task and effective workload schedule management.  Experienced in working and handling highly confidential and sensitive information.  Demonstrates strong analytical skills, judgment, integrity, and independence in decision-making.  Knowledge of Microsoft programs, electronics mail, and internet, as well as familiarity with pod casting and web publishing. C. Characteristics  Energetic, self-motivated and delivery-focused.  A motivational leader who supports building consensus yet able to provide clear and firm direction as appropriate.  A tem worker who is able to build effective partnerships and productive relationships with people across and outside an organization.  Demonstrates integrity and corporate commitment, leveraging diversity, cultural sensitivity and adaptability in a multi-cultural environment; commitment to learning and knowledge sharing.  Gender-fair thinking who Respects gender, race and cultural differences and practices in the workplace. EDUCATION Master of Arts - Gender and Development, University of the Philippines, Diliman, Quezon City, Philippines 2003 GPA 1.20 for Dissertation Completion Bachelor of Arts – Communication Arts, major in Journalism, minor in Psychology, Marketing, and Philosophy and Economics University of the Philippines 1983 Highest Undergraduate thesis 1.0 received GPA 1.80 ______________________PROFESSIONAL HISTORY___________________________  Consultant for Business Solutions/Client Acquisition Manager; JFJ Consultancy Ltd., January 2009 – present, for clients in Singapore, US, UK and Australia (project basis) – web content writing, design and management, SEO/SMM, blog & technical writing, inbound/outbound, lead generation & cold calls, client research; provide advice on business & marketing strategies  Business Development - Customer Service-Consultant; Aug 2007-Feb 2008, Culinary Food Treasures, Inc. (CTF), Paranaque City, Philippines  Assistant Manager – Operations and Customer Service, October 2006 – July 2007, BBC Club and Worldwide Radio, Bush House, Holborn, London, England  Assistant General Manager, April 2004 – 2006, 167 Hostels, Kensal Green, London, England  Director – Sales & Marketing, 1997-2003, D.L. Advertising & Marketing Services  Senior Broadcast Producer/Copywriter, Ace/Saatchi & Saatchi-Philippines, 1994-97  Copywriter-Broadcast Producer, Basic/Foote-Cone & Belding Advertising, 1989-94  Freelance Journalist, “Manila Bulletin, “ Ang Malaya,” “Highlander-Baguio,” 1984-89 _________________________NON-PAID VOLUNTEER WORK___________________ Volunteer, Cancer Research - UK, Women’s Crossroads (NGO), Awaiting Eyes Foundation, London, 2004-08, England Community Development volunteer for UNIFEM (UN) PATAMABA, GABRIELA (Women's NGO) and Amnesty International Initiated education and training for women on reproductive health and nutrition, breastfeeding, maternal and children care, family relations and parenting, feminist counselling on issues of domestic violence, women's rights, sexual harassment and self-esteem development), access to employment and entrepreneurship and women empowerment. Also did fund-raising, community organising, advocacy and gender planning. Was responsible for producing the marketing campaign of the Patamaba, including writing and producing the brochures and flyers. Volunteer, Children's Museum and Elsie Gaches Village (mentally-challenged children and adults), 1989 – 99 Lactation management volunteer/counsellor Breastfeeding Association of the Philippines __________________________TRAINING AND WORKSHOPS___________________ Guest/resource speaker, for the Cable Channel Legal TV, Birmingham, England, on various political, social and economic, 2006 - 2007 Conferences and workshops attended from 2004-07 on various topics on start-up business, entrepreneurship and franchising (as sponsored by the Association of Women Entrepreneurs of England & Wales, Business Link for London and London School of Economics Business Department, Capital Woman, etc. ). Topics included in various workshops were: • Writing Copy That Sells • How to Exploit the Power of the Brand • Communication and PR Strategies • Presentation Skills, Negotiation and Influencing – B2C • The Use of Direct Marketing • Pod casting: The new Way to Advertise Your Products • Becoming an Entrepreneur • The Woman as an Entrepreneur • An Introduction to Events Management • What You Need to Know: Start-Up Businesses Creative workshops on advertising, media, accounts management and copywriting 1989-1994 sponsored by Basic/FCB – Philippines and Ace/Saatchi & Saatchi – Philippines ; Sales process, customer service, client relations and personality development, 1986-2003 as sponsored by Garing Training – Philippines and John Robert Powers – Philippines Setting up a day care centre tutorials and hands-on, January 2002-August 2003, sponsored by Philippine Information Agency, Philippines Organisations:  Alpha Phi Omega Fraternity & Sorority Eta Chapter  Gabriela-Philippines (NGO)  PETA – London & Manila (NGO)  The Breastfeeding Clinic Philippines (NGO) Professional License:  Life Insurance, 1998 – present  TESOL/ESL Certified Teacher, Diploma (ongoing study at London Teachers Training College) .

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