AN INSIGHTS DRIVEN APPROACH TO INNOVATION | Discovering actionable insights that empower businesses to offer products and services that consumers will love


McFarland Insights & Innovation is a woman-owned, custom consumer research agency with expertise in qualitative and quantitative methodology. We apply industry best practices and methodologies to deliver high value research outcomes. Experience and expertise is leveraged to turn data and insights into actionable strategies. OUR MISSION: McFarland Insights & Innovation believes in an insights driven approach to innovation. Our mission is to fuel the next generation of innovations with relevant consumer insights and empower businesses to offer products and services that consumers will love. MEET OUR FOUNDER: Jenna is a full time independent consumer research consultant, trained focus group moderator and survey design expert. She has 10 years of consumer & market insights experience working with some of the world’s largest CPG, Food & Beverage and food ingredient brands to drive consumer relevant innovations and ensure a deep understanding of industry trends. Jenna’s passion for uncovering consumer truths led her to establish McFarland Insights & Innovations so that she could share her excitement and expertise with brands, big and small. WHO WE WORK WITH: McFarland Insights & Innovation's clients include brands, companies, and other research agencies. We support a wide variety of industries and categories, and offer a range of services to both B2B and B2C organizations. We also proudly serve local and small businesses. A free 30 minute consultation is available to any prospective client. OUR SERVICES: Find out how McFarland Insights & Innovations can help you better understand your consumer by visiting our website: MCFARLANDINSIGHTS.COM

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  1. Quantitative Research
  2. Survey Researcher
  3. Research Interviews
  4. Focus Groups
  5. Qualitative Research
  6. Innovation Strategy
  7. Consumer Research
  8. Insights Summary
  9. Focus Group Moderation

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Upwork activity

Hourly rate

$50.00 - $150.00

Total jobs


Member since

Oct 25, 2022

Company information

Agency size

1 worker

Year founded


Client focus

Large business

Medium business

Very small business

Small business

English: Native or Bilingual