Principia is a research and consulting firm focused on the building materials and construction industry. We help our clients increase market share, grow revenues and improve margins. Our industry focus translates into the knowledge and market access needed to have visibility up and down the value chain. Our end to end coverage, from raw materials through the final user, delivers the acute Voice of Customer insights required to best evaluate market realities. We deliver actionable recommendations for better decision making which has led to a long track record of client performance improvement based on the foresight delivered in every Principia engagement.