Athena Brand Wisdom: The Market & UX Research Company

Better Insights For Smarter Marketing


We are a market & UX research firm that helps clients understand their customers better, so that they can build better products they want, offer better service, communicate better, and be more profitable. We provide the insights that "de-risk" your marketing execution. Our capabilities include: 1. Qualitative Research & Analysis, include advertising research, brand positioning research, packaging research, customer loyalty research, consumer segmentation and personas, shopper journeys, and purchase drivers & barriers 2. UX Research including usability testing, information architecture testing, and journey mapping 3. When needed, we can also assist clients with the setup and management of marketing automation solutions. Visit our Members' Sites! Market & UX Research: Marketing Automation:

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Market Research & Product Reviews

Marketing Strategy

Email & Marketing Automation


Persona Development
Usability Testing
Design Thinking
Brand Strategy
Candidate Interviewing
Customer Experience Research
Focus Groups
Qualitative Research
Design & Usability Research
Marketing Automation
Marketing Automation Strategy
Journey Mapping
UX Research

Featured clients

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Business managers

Jeff H.
Jeff H.
Top Rated Plus
100% Job Success
100% Job Success
Top Rated Plus

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Upwork activity

Hourly rate

$80.00 - $95.00

Total earned


Total hours


Total jobs


Member since

Mar 30, 2020

Office locations

Company information

Agency size

2-10 workers

Year founded


Client focus

Large business

Medium business

Very small business

Small business

English: Native or Bilingual