We are a market & UX research firm that helps clients understand their customers better, so that they can build better products they want, offer better service, communicate better, and be more profitable. We provide the insights that "de-risk" your marketing execution. Our capabilities include: 1. Qualitative Research & Analysis, include advertising research, brand positioning research, packaging research, customer loyalty research, consumer segmentation and personas, shopper journeys, and purchase drivers & barriers 2. UX Research including usability testing, information architecture testing, and journey mapping 3. When needed, we can also assist clients with the setup and management of marketing automation solutions. Visit our Members' Sites! Market & UX Research: athenabrand.com Marketing Automation: nocodecto.com
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