I'm a digital marketer with expertise in digital strategy and execution across all channels. With over 15 years of experience developing transformational digital marketing strategies for large consumer brands. My philosophy is that Digital Marketing has to be a natural conversation; not an intrusion. More than ever, marketers have the data & tools to deliver brand messaging to the right person, at the right time, but to have impact we must engage the customer with content that’s informative, compelling and converting. This is what I love most about digital marketing - it’s a true blend of art and science that, when done right, elegantly fosters trusted brand relationships. I bring a unique combination of traditional marketing and digital marketing with experience in both the Consumer Packaged Goods , Beauty, and Pharmaceutical/OTC Healthcare industries. Areas of Expertise: - digital campaign strategy and branding - social media - influencer advocacy marketing - Search strategy - SEM, SEO - Website (CX & UX) - eCommerce (with a focus on Amazon store sales) - digital media - content marketing - digital and business analytics - performance marketing - eCRM
SMM - Social Media Marketing
Manage and lead digital marketing strategy/business planning, branding & execution. Including social media strategy & campaign activation, content marketing, SEO/SEM, CRM, product website, ecommerce/digital shelf, analytics, digital media, CX, influencer & advocacy marketing.