Brand Anthem

Recast Business Strategy with the Connective Power of Brand


For more than two decades, Vicky Jones has led brand strategy and creative innovation that grows brand awareness, organization growth, and purpose-driven cultures for more than 500 organizations—everything from brand reinvention, positioning, creative strategies and employee experience for Fortune 100, 500, mid-market & privately held companies. Originally from Antwerp, Belgium, Vicky Jones has been recognized by industry organizations and her clients with over 300 awards during her career. Vicky fuses customer empathy, creativity, and brand planning with a unique combination of creative and analytic aptitude to help clients grow better brands and businesses. Vicky has a keen eye to see beyond the surface. To read between the lines. To do the homework behind first impressions. To seek deeper meaning and purpose. Vicky is a leader who inspires ideas that consistently delivers market distinction, customer engagement, and growth results for her clients. Strategic Planning, Strategy Facilitator, Brand Plan, Brand Strategy, Brand Positioning, Brand Governance, Brand Equity, Brand Audit, Brand Architecture, Brand Identity, Naming, Market Research, Customer Insights, Customer Journey Map, Qualitative Research, Employer Branding, Company Culture, Employee Experience, Vision, Mission, Values, Purpose, Messaging House

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Apr 11, 2022