S'more Brands

Welcome to Brand Camp! *** DAY 1 *** Every Brand Camp by S'more Brands starts with a meeting between you, the S'more Brands founder, and our lead designer. We call this meeting "Camp Counseling." Expect it to run between two and three hours. We'll use this time to learn all the important points about your business, your goals, your market, and your competition. We'll be looking for and discussing opportunities, many of which you may not have yet considered. And in the end, we'll have the plan that will position your business for success. A couple of days later we'll deliver a custom document that details the strategy we'll use to build out your brand identity and website. We call this your Branding Survival Guide. Now our design team can get to work creating several logos and brand color concepts. Give us up to a week for this step, you just can’t rush design genius! *** DAY 2 *** Ready for the fun part??? It's Brand Camp day! Get properly caffeinated because this is going to be an exciting day-long creative collaboration via video conference that ends with an amazing new brand and all the design items you need. You'll be able to see exactly what we're doing, as we do it. And it's crazy efficient because you'll provide your feedback in real-time as you watch your new brand identity take shape before your eyes! The first order of business is to select and fine-tune one of several logo concepts we created based on the strategy outlined in your Branding Survival Guide. 100% of our clients have been blown away by the logo options we deliver in this step. Choosing the ones NOT to use will be the hardest part! Once the logo is locked in, we start creating all the brand identity assets you'll need to support your business. That usually means designs for business cards, social media banners, email signatures, thank you cards, letterhead, and any other specialized items your business may need to communicate your brand's message. But wait, there's more! ;) You can't launch a new brand without a custom website to support it! So, by the end of Brand Camp, you'll also have helped us create a design mockup of what the key pages of your website will look like. Websites being the technically complex creatures they are, we’ll need a little time to put all the code together. But we guarantee you'll have your fully functional website live online within one week of Brand Camp! A lot of effort has gone into creating this process. And we think it was totally worth it! Because this is the only way we know that a small business can work with highly experienced design, strategy, and marketing professionals for a very reasonable investment. You'll get high-end agency output at a fraction of the cost of a traditional agency project. Get in touch to learn more and find out if a Brand Camp by S’more Brands is right for you!