Overview
Search engine marketing expert with over 5 in-house, and freelancing experience. Proficient in strategizing, building, optimizing, and maintaining PPC campaigns in a variety of industries for both b2b and b2c companies. I have: - 4+ years of Google Ads (formerly AdWords) experience including keyword research, writing ad copy and designing creatives, campaign setup, bid strategy, ad extensions, and landing page optimizing across ALL (search, display, shopping, video) networks. - 4+ years of web analytics experience via Google Analytics. - 3+ years of Facebook Ads experience. - Good experience in running successful Paid campaigns on Bing, LinkedIn, Twitter, and Pinterest. I am proficient with: - Google search ads (PPC Campaign Setup & Management) - Google display/banner ads (Full Setup and daily Monitoring/Optimization) - Google Shopping ads (Full Setup and daily Monitoring/Optimization) - Youtube ads (Full Setup and daily Monitoring/Optimization) - Running App(iOS and Android) install campaigns - Keyword research - Re-marketing campaigns - Bid optimization and effective ongoing analysis and management - Ad & conversion tracking - Quality score Improvement - Cost Per Acquisition optimizations - A/B testing & experiments - Creation and expansion of ads - Performance tracking & analytics - Optimization and expansion of ad groups and keywords - Sharing weekly performance report