Virendra is a professional who can connect competitive intelligence and analytics services with a pharmaceutical company's global brand strategy. He has more than 12 years of experience in supporting the global brand strategy of blue-chip pharmaceutical companies. He also served as Global Brand Manager Insights & Analytics at Novartis, where he contributed in the critical cross-team projects such as ‘Integrated Product Strategy (IPS),’ ‘Unified Patient Journey (UPJ),’ 'Competitive Strategy Management at global medical conference' and other various insights and analytics initiative to support the brand performance. He has closely worked with senior leadership profiles such as Global Commercial and Medical Directors. Furthermore, he has strong functional expertise in delivering projects from the following business verticals: 1️⃣ Competitive Intelligence – Asked proactive business questions and searched for answers with primary CI vendors and secondary sources. 2️⃣ Forecasting – Quantification of new business opportunity and assessment of the negative impact of expected market events 3️⃣ Business Analytics – Assessment of business performance from various IQVIA and other Real World Data analysis 4️⃣ Primary Market Research – Managed global ATU (Awareness, Trial, Usage) projects and various other structured primary research projects with healthcare service providers. 5️⃣ Market Access – Helped team in reading market barriers and taking learnings from competition to overcome access challenges. Virendra has done a course in ‘Competitive Strategy and Innovation’ from the London School of economics and holds an MBA degree in pharmaceutical management. He is an avid reader and firmly believes that competitive strategies are essential for developing and delivering effective and profitable products/services to customers.