We have developed a website in the U.S. insurance vertical that we require a lead generation expert to provide a comprehensive lead generation plan to begin generating leads and conversions which will be marketed to insurance Agents. We will begin the business in the state of Arizona only. Therefor we will need you to devise a plan to quickly generate traffic to the website and have Visitors fill out any one of our website lead generation forms or Unbounce landing pages for the Property & Casualty insurance sector. The website currently has six (6) different sectors (home, automobile, motorcyle etc.) that can be optimized and targeted in your plan to generate leads.
The targeted combined number of leads we need to generate from our six lead generation website forms is 20 leads per day. We have had Facebook Unbounce landing forms developed for the site to be used in social media.
Any plan we would consider must contain the following:
Timeline to get to 20 total leads per day generated from the website
Primary tactics you will utilize such as: social media, landing pages, SEO, SEM, Adwords
Monthly marketing budget required to generate a minimum of 20 leads daily
Your personal or firms budget amount to successfully complete the project of 20 sustainable leads per day.
* Based on your market analysis if you feel that you cannot generate 20 leads daily within a 60-90 day period specify how many leads you feel you could successfully generate and the timeline to accomplish your number. (Please keep in mind leads need to be generated using sustainable tactics that can be replicated and expanded in Arizona and other markets.)
Plan to sustain and grow insurance leads following reaching target
For your proposal purposes here is the website URL that you will be working with: http://nohassleinsurancequotes.com/
For your information we do not simply want a plan with Adwords as we know from experience this is not a long term cost effective strategy to generate leads in the insurance market in the state of Arizona.
We would ask that only individuals or firms that are experienced (preferably in the Insurance Vertical) and have had a high level of success analyzing market opportunities and building and executing website lead generation programs apply for this project. We will establish milestones for payment and award a bonus for hitting the target number of leads quickly and cost effectively. Additionally after the main project is successfully completed we like to hire the Contractor on a monthly retainer for a minimum or 12 months as we work to expand the number of leads and markets where our small boutique lead generation services will be offered.
We feel this is an exciting opportunity for the right Contractor as it offers the opportunity to truly test your lead generation skill set as well as position yourself or your firm with an ongoing contract and partnership with our firm. Our intend is to close out this job posting by February 22, 2016 contingent upon our finding a qualified Contractor based upon your submitted plan and a personal interview.