There are two tasks to be completed, each for 2-3 pages and the whole piece needs to contain at least 5 pages of pure text. Times New Roman 12, 1.5 interline.
The deadline is 31st May.
1) You are a consultant approached by representatives for the Nigerian government. They are concerned that Nigerian goods are generally considered low cost/low quality by western consumers and therefore seek ideas for how to create an international Nigerian premium brand.
Your task is to write a short essay/report in which you describe fairly detailed, how you would suggest this to be done. Make sure to deal with all relevant areas, for instance the choice of product(s) to sell, country of origin (COO) effects and markets/marketing strategy to be used.
2. Write a short essay that discuss;
i) The most important differences and similarities between two countries of your choice.
ii) The most important factors affecting trade between two countries of your choice; today, in ten years and in fifty years. Offer explicit evidence and specific arguments to support your opinions and if possible connect the factors with important general global trends.
iii) Choose a company from your home country that currently have no business activities in the other country and describe how you would design a supply chain that would allow them to sell their products in that country. Make sure to focus especially on the question of channel – product fit.