My goal for this website is to create a dialogue with customers and get them to fall in love with the idea of beautiful skin (our products will give this to them).
Style should be big, bold, simple, beautiful and impactful. Please see my Pinterest design board: https://www.pinterest.com/lianaashenden/nudu-99-designs-inspiration/
Please also see the "copy" documents attached and the brand guide attached.
The website should feel elegant. I enjoy design that uses blocks or bands, white space, color, images and clean layout.
* Clean, simple, elegant layout.
* Big clean blocks of background color to segment pages into sections. If color blocks are used one after another there should be a white line in between.
* Big impactful text that works well with the images.
* Good use of white space, for an elegant fashion feel.
* IMAGES: big product images (see attachments here). Big photos of beautiful women that can be purchased for commercial use. I prefer the women to look natural, fresh and not too made up. The focus should be on their face (not hair or clothes). I'd like their photos to tell a story or convey an emotion (e.g. blissful, happy, radiant, calm, in love). You could add other images (if they can be purchased for commercial use) to accentuate the message of text headlines.
Use the brand guide for inspiration but feel free to deviate for impact or your own creative ideas. I prefer the softer colors in the brand guide for background (e.g. soft gold, pale pink, pale green, pale blue) and the stronger colors (e.g. dark gold, earth brown, black) for anchoring areas of the website (e.g. masthead footer).
Some descriptive words about Nudu that you can use for inspiration:
Honest, luxurious, natural, beautiful, glow, youthful, radiance, flowers, botanicals, pure plant oils, relax, high quality, best results, effective, vitamins, minerals, anti-oxidants, trust, inspired, it works!, nude, face, neck, shoulder, décolletage, elegant, playful, every age, gorgeous, fragrant, lovely, scent, subtle, calming, clean, pure, divine, soft, smooth, pleasure, research, happiness, powerful, unique, hydrate, nourish, balancing, safe, non-toxic, bright.
Number of pages needed:
PLEASE SEE "COPY" ATTACHMENTS for detailed instructions about each page.
Here is the overview:
Same masthead, top nav and footer for each page. (See "copy" document)
Page 1 = Love. (See "copy" document). Goal: the page should get customers really, really, really excited about our brand and direct them to the products page.
Page 2 = Shop: Big, bold, clear, beautiful images of our products and benefits of each product (see "copy" document). 3 step Nudu Natural Beauty System (with 3 steps). Space for videos. Goal: to get customers excited and get them to add products to their shopping cart (and checkout).
Page 3 = Success: testimonials, videos. Goal: reassure customers, get them excited about our brand and direct them to the products page.
Page 4 = About: include: Our story. Nudu philosophy with video. Ingredients. Our company. Goal: for customers to feel assured about our ethics.
Page 5 = Contact: contact details, submit form, FAQ, shipping, returns. Goal: for customers to get in touch.
What to avoid
I don't want a lot of small elements cluttering up the space of the site. Colors should be inspired by the brand guide. Big, clear, simple, elegant and impactful, are the guiding themes. Please do not use pop ups.
Note: We have our own tech team to build the back end of the website and code it so this contest is for the design only.