We are trying to change a boring industry reputation. We remove flood, fire, smoke and mold damage from people's homes and businesses, and get them back to better than their place looked before the damage happened.
Sooooo, we're different because we care, and we're fun, real people. Its important that people know we're not boring and dull (like our industry usually feels).
I'm happy for the logo/ branding to incorporate the type of work we do, if its fun, but I'm equally happy to have a totally "Yeti" approach - not connected to the business. Happy to see different options. We'll be wrapping vehicles and creating a website, but I wanted to start with something that we could get around and smile over.
My favorite styles are from Monsters Inc, the Pixar movie. That type of animation, which is friendly, and fun, is a joy. Totally represents who we are, and that we're approachable, not glamorous, or trying to be something we're not.
I really like bold, simple, flat designs, also. A blue color palette feels right to me.
To give you an idea of who we are, the tag lines we're playing with for the trucks and vans (for later) are:
1) Yeti's eat mold for breakfast
2) Are you Yeti for the water to be gone yet?
3) Finally, a Yeti you can believe in
Here's a couple of links to some images/ styles I really like:
Lastly, and this may be obvious, we want to be really careful not to be Yeti, the cooler manufacturer. They're awesome, but totally unrelated to what we're doing, and we don't want to look like them.
Please let me know any other questions you might have!