IMPORTANT - Please read the full brief attached as a document to this job.
Appland (www.applandinc.com) provides app stores to telecom operators in countries where Apple App Store and Google Play do not exist because consumers have no credit cards (i.e. half of the world).
Appland has now created an App Store Games Club. Imagine Spotify or Netflix but instead you have mobile games for your Android phone. Users can for a monthly recurrent fixed fee play hundreds of top games unlimited.
The first time a user starts the Game Club on their Android smartphone, we want to communicate the value proposition of the club itself. The value proposition will consist of 4 images that the user swipe through on the phone.
The target group
World-wide gamers, but mainly
1. Geography: South East Asia, Middle East and Latin America.
2. Age: 25 – 45 years old
3. Gender: 60% men, 40% women
4. All social levels in the society.
We want you to create 4 images. For your creative process please keep the following feelings on top of mind
• Premium high quality – The service is high quality and the games they can play are some of the best in the world. See example https://blog.applandinc.com/game-of-the-year-joins-app-store-subscription-club It is important that the images communicate high quality.
• Trust – There is a lot of services in the market that delivers low value to end users. It is important that the images communicate that this service is high quality and that the user and a fun experience, is in the center.
• Fun – Why do we play games? We want to be entertained, captivated, challenged and discover new things. It is important that the images communicate that this will be fun.
We want to have a “figure persona” (just like our competitor) that represent all the fun. It is our hero! Our here can be seen as a representation of the consumer of the club. A figure persona you trust and that shows the high quality we deliver. It is important that the image has a clean feeling and that the core message comes through in the image. The user should in 1 sec understand the message and the value proposition. Our hero is booth fun and cool. Our hero is emotionally like your best friend. Our hero is very likable by many people no matter age.
We want you to design a hero and then implement in the 4 different images.
We see that the hero is in the front and that the background (suggestion) should be a bright gradient colors similar to our competitor. Please note that the color of the first image’s right side is the same as the second image’s left side, resulting in a smooth user experience during swiping between images.
We are looking forward to get your suggestion.