We are looking for a Google Analytics specialist who through quantitative traffic analysis and focus on user journeys will help to make our homepage better.
Your main task is to draw maximum knowledge out of Google Analytics and use data to suggest the responsible editors improvements to UX, to conversions and to achieve KPIs - soft as cash. You must be able to track traffic intersection and across our own sites and apps, social media activities and users of different devices.
You must also have a strong focus on SEO to ensure that users can find our relevant content, and that we are constantly in the top three in the important keywords. Your efforts on SEO will be both technical and editorial, so you will have dialogue with both suppliers and editors. In continuation of SEO efforts will also be your task to optimize our websites' availability in the relevant WCAG guidelines.
The position is rooted in communication, in addition to service all association with classical...