Phase I: Facebook Paid Ad Creative, Campaign, Management, integration w/ landing page email form
Phase II: Email Creative Design, integration with order form page on ecommerce site
Location: Within 150 Miles of La Quinta, CA 92248 preferred. All USA contractors invited to bid. Conferencing will be necessary do to the strategic nature of the work.
Skills to perform the job:
web landing pages
lead pages, instapage (web-based)
thrive themes (self-hosted preferred)
ability to write excellent copy in English or business English (less is more)
the forms we intend to use don’t require coding but knowledge of html and css might be helpful in some way.
About: The business is a startup B2B e-commerce services firm and we have no existing customers. The business website is ready to go live at any time. The FB Campaign and its results will be our sole source of qualified leads.
Goal: Build an email List of prospective B2B customers from Facebook Ads using a registration form where the email is obtained (“lead generation”) within a 30 day period.
Your job is to:
create two (2) ads with the clients input (business goals, discovery, brand defn, audience assessment). You must have design and it would help to have copywriting experience (headlines, et cetera).
install and setup campaigns in FB ad Manager (install ads, set bids, define audience, manage ads)
Launch Ad Program
Manage weekly insights and analytics reviews (configure google analytics as needed)
Make reports and recommendations
Create lead gen form using a web based form (Lead Pages or Instapage) or self-hosted form (WP Thrive Themes, preferred ??
Goal: Close sales of services using a combination of email outbound marketing, a compelling offer and messaging, and our e-commerce website. Time line: over a 30 day period
Create (2) Email ad designs
Embed links to promotional offer
Create promotional offer landing page(s) and plan work flow from email to order page.
Monitor email campaign and optimize it. Test designs using Email on Acid.
Quote: Both phase I and II of the project will be completed within 60 days. If you want to quote me for ongoing maintenance after 60 days please either list your management fee, hourly, or retainer for doing so. Some of the work can be done in-house so if you want to bid on a narrow scope of work that is okay but preference will be given to contractor(s) who want to take on a full phase or both phases.
All work is work for hire.