Some little background:
5 years ago we bought an existing pharmacy.
The old pharmacist was not up to date with today’s needs from e.g. young mothers, body care etc. and he had nothing in stock.
So replacing the old pharmacist with a new and “relatively” young female pharmacist was a huge improvement for the customer base.
We redecorated the old pharmacy and expanded the number of brands for sale.
But now we’re up to Refresh 2.0
We feel a lack of coherent identity, also represented by a strong logo.
Hence this job-posting.
I have tried to list some characteristics we would like to see in your design of a logo.
But please, you are the creative. You are the expert. So don’t be shy and blow our minds.
Besides the logo, please also advise on what you could propose as other house-style deliverables, and what would make sense/have an impact.
We want something UNIQUE.
Not yet another green cross, bandage or pill.
Stand out from the mass and surprise us with a truly original design.
We don't require the logo to be immediately linked to a pharmacy.
APPROPRIATE for a pharmacy.
This might look like to be in contrast with the last sentence here above, but what we really mean is that even if the logo does not refer immediately to a pharmacy, we want it to be "compatible".
Compatible with what a pharmacy should radiate like cleanness, purity, care and trust.
Keep it SIMPLE
It will allow us a lot of flexibility in use (e.g. suits black & white print) and in different sizes.
And you know better than us that a simple design is most often also the most powerful and impactful.
Make it TIMELESS:
We hope we will be very happy with your job. But we don't want to feel the need in 2 years to consult you again.
We love some kind of vintage look but don't go too wild! You will find an example in attachment.
Really looking forward to your reactions and proposals!
Charlotte & Pierre