Candidate should have thorough knowledge about Content development, SEO, SMO, SEM, Google Analytics and would be responsible to maintain the image of the company through various Social Media Channels.
Key Functional Areas of Responsibility:-
1. Perform keyword research optimize existing content and uncover new opportunities for Legal Yaar Website.
2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
3. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
4. Develop and implement link building campaigns.
5. Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
6. Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
7. Implement and administer search engine programs (XML sitemaps, webmaster tools).
1- Passion for SEO and overall internet marketing
2- Outstanding ability to think creatively, strategically and identify and resolve problems
3- Ability to clearly and effectively articulate thoughts and points
4- High levels of integrity, autonomy, and self-motivation
5- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications:-
1- 2+ years experience in Search Engine Marketing (SMM) and Search Engine Optimization (SEO)
2- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
3- Knowledge of HTML and website administration
4- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.