We are a wood manufacturer in germany, we want to create a new brand for the consumer market, first in germany lateron maybe in other european countries. So you know the cultural background.
For that we need a new logo for some future productlines/a new brand in the household/home market
We want to produce and sell wooden products such as picture frames, wooden cutting boards and other.
We made some thoughts about the brand positioning and how the brand/logo should look like
Target group is the middle, more upper-middle and/or upper class, age up from 30's, and the logo should look and represent ''high''quality standarts. A "mercedes benz"of wooden products if you understand.
Some core values can or should be incorporated by the logo:
Sustainability/responsebility and progress, with a traditional background
We also thought about colors like maybe blue, green, brown maybe silver?.Just ideas, which one should be dominant is up to you. Maybe choose a black one from the beginning, because a black version is also needed for the on product burning/printing.
It is also important that the the logo needs to be plain and simple so that you can print it on the wooden products easyly. When you print the logo on products it will be black because it will be burned into the wood. Thats why ist important that there is still a nice logo when its only in black color.
Brand name/ company name is Esche ( german word for ash tree) and the slogan is not completely decided yet,
but might be in english something like: sustainable.noble.wood. It can, but not necessaryly need to be a part of the logo. One logo we liked was the one of roesle company: http://www.roesle.de/. Maybe it gives you some hints.
For the beginning we are looking for the logo design ideas and a first logo. This should be able to be printed and recognised on wooden products.
In case we find good solutions this also is a good opportunity to establish business relationship for future jobs.( like packing design, or some webdesign, product advertisement)
We are looking forward to get in touch with you.