Job Overview: Need to improve or redo current logo design and select appropriate typography and color palette to strengthen and reinforce my business brand.
What I Need You To Do: I have existing logo concepts in PowerPoint that utilize the Proxima Nova font as well as a color palette. I need you to either build on what I currently have or propose something that takes the core elements of what I have. I need you to generate logo and typography concepts and take them into design after further discussion with me. I'm okay with changing the fonts in order to enhance the brand/visual identity. As for the color palette, I'd like your insights on how to better enhance my existing one and ensure it still reflects my personal brand.
Key Branding Theme: Fun, playful, professional (this is tied to my personal brand since I'm offering my value a.k.a. services and not necessarily selling products)
Target Audience: Women (with primary emphasis towards corporate women)
About My Business: I'm launching a Lifestyle Business in Fall 2016, offering life coaching & mentoring services to women (services will be lightly complemented by yoga). I'm in the midst of building the messaging/content for this business while I have a variety of resources to help bring my vision into fruition on the web front. I can share more details specific to the business branding, mission, my style, client experience, etc.
-Business Core Emotions: Love, passion, joy
-Business Look and Feel: Fun, grounded, minimal, artsy, and professional
-Target Audience: Women
Key Skills: A branding and graphic design expert with a sharp eye for tying key branding components together and drawing out the essence of the business' mission and core values. Additionally, you're intuitive and great at getting to know people quick (I find this essential since the brand of the business ties directly to my personal brand).
A Successful Engagement: You take little time in getting to know me and my personality. I like to work in an organized manner where there is clear accountability/deadlines, documentation (sharing over google drive is easiest for me) and open communication to ensure we are aligned. I have a full-time job outside of this business so I'd prefer to schedule times with you in advanced over the weekday night or weekend. Check-ins are important to me as I want to ensure you have the best direction possible to deliver quality work that can meet my goals.
Why Would This Be Interesting: You're impacting the identity of a business that is built to "be of service" to women who want to change their lives, breakthrough their personal blocks/destructive habits, and ultimately develop a practice that helps them build the lifestyle they want. My mission is to guide women to live with purpose and passion, through the practice of self-actualization. So if you have a hand in helping me reflect my personal brand, you're helping out my clients by making it clear to them on what value I am offering them. =)
Questions/Info: For my awareness, what are your general terms/rules for engaging in assignments like this? Per the project above, what are your thoughts on pursuing this from an hourly standpoint and how might this be any different from your fixed fees?