We are looking to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires our candidate to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.
The SEO’s skill set you must have:
*Experience with Google and Bing’s services, including Analytics and Webmaster Tools
*Experience with Google’s Keyword Tool
*A functional understanding of HTML and CSS
*The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, *site speed optimization, and related skills
*Proven success in link building and viral strategies
*The ability to deploy an effective local and long-tail search strategy
*A deep understanding of mobile strategy and how it relates to SEO
*A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
*Experience in building inbound organic search traffic and improving SERPs
*A background in creating reports showing web analytics data and site evaluations
*An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
*Familiarity with the best tools in the trade