I want to develop a series of funny TV spots around an existing character. He is an in studio newscaster. Newton Carrothers. Adding an on-site female reporter would be fine...the theme is automotive sales, service and selection. The location is the Roseville Auto Mall with 17 dealers, 24 brands and over 6000 vehicles all at one location. We have an animated open of 4 seconds. Our closing line is "The Roseville Auto Mall, Driven to be the best". We have used him for 5 years and want to morph the him into a funny, witty character. Again, adding a sidekick is fine. I've attached one of our previous commercials as a reference.