For multiple clients, need to connect whatever CRM, email, order, ecommerce, etc, systems they are using, and have data flow from them to Zaius.com - and vise versa.
Zaius connects via API to:
- Facebook (FB Custom Audiences)
- Google (Google Customer Match)
- Google Tag Manager
For all other systems (of which there are many clients use), integrations can be done through Zapier or Segment (both have API connection to Zaius), Java script code for capturing web behaviors, and a Mobile SDK for capaturing mobile behaviors / sending push notifications.