Its important that people know we're not boring and dull (like our industry usually feels).
I'm happy for the logo/ branding to incorporate the type of work we do, if its fun, but I'm equally happy to have a totally "Yeti" approach - not connected to the business. ... Totally represents who we are, and that we're approachable, not glamorous, or trying to be something we're not.
I really like bold, simple, flat designs, also. A blue color palette feels right to me.