It was born out of my love of the alternative, John Carpenters 'They Live' (See some concept artwork for this movie), Motorbikes, Tattoos, Philosophy, Style - I very much love the work that Dues Ex Machina creates in their branding, but would like it slightly edgier.
... Quotes from Ralph Waldo Emerson are not a pre-requisite, but a love of grunge, tattoos, cigars, motorbikes and coffee... would be beneficial.
Viva Henry Rollins
Viva Obey Espresso