-Creating email marketing funnels
-Setting up and managing email marketing automations/campaigns through Infusionsoft
-Comfortable with coming up with high-level strategy
-Creating social media advertising
-Create landing pages
-Responsible for the creation of a digital marketing ads and devising of tactics
-Execution of strategy must be in alignment with our goals and visions
-Manages overall marketing scope
-Works with project manager to ensure team is aligned to requirements
-MUST be experienced with eCommerce and Infusionsoft
-MUST have experience with marketing funnels
- MUST have experience with PPC search and display campaigns, including Adwords, Facebook, Instagram, Twitter and Pinterest.
-SEO and website optimization a PLUS!
Here is a day in the life as one of our Digital Marketing Specalists:
¥ Create lead-generation marketing content and processes, including: email (e-newsletter), and marketing automation e-mail campaigns with Infusionsoft.
¥ Create landing pages and digital ads ...
¥ Analyze and report on digital marketing assets and social media performance to identify opportunities, track competitor performance, and ensure KPI’s are achieved with our SEO/PPC.
¥ Set up and manage PPC search and display campaigns, including Adwords, Facebook, Instagram, Twitter and Pinterest.
• Experience with email marketing systems
• Google Analytics and Webmaster tools, including: Conversion Rate Optimization (CRO)
• Experience with (SEO) Search Engine Optimization with a proven track record of results, including: Keyword Research, Link building strategies and Tactical implementation
• Exceptional verbal and written communication skills.