Further more you need to write meta tags (56 + 156 characters incl spaces) for every article (it is a summary of article -> you will get detailled information about it)
Corporate wording guidelines:
- familiar, polite, modest, liberal-minded, positively, self-confident
Our advertising aims are to convey a positive attitude towards life, give security and hope -> Like the companies slogan "come on, we can do this togheter". The company must still be professional but more emotional and closer to target group, that clients feel understood.