In summary, I want to outsource my email marketing strategy execution (from user acquisition funnels through landing pages or blog posts, to conversion, purchase intent, & delighting customers) . Currently I am using paid version of mailchimp for CRM, wordpress to host my blog, zapier to zap customers data when they purchase on my ecommerce (to be soon on wordpress), free version of sumome to build a database of the traffic on my blog (very small), and also free version of unbounce to build landing pages.
As my own business owner, I already dig pretty deep into the existing tools available for applying the inbound methodology, but I need to save my time & focus on content writing for my blog (spent already too much time looking at tutorials like 'How to send an ebook through mailchimp' or 'How to add a MailChimp Signup Form to Your WordPress Website without a Plugin' or '6 Awesome MailChimp Automation Hacks – Lead Scored Emails, Pre-Filled Forms & More!').
For this first tasks ( I never used Upwork before) , basically this person would help me to:
1. In Mailchimp: Set up automation workflows with the existing database of customers/leads/prospects based on existing marketing tools & content. These workflows need to be sophisticated, adapted to a lead score that we would determinate.
2. on my wordpress blog: Optimize my Sumome account in order to gain suscribers, sending them to appropriate groups/lists/segments of mailchimp.
3. Help me to create 7 landing pages for 7 free ebooks I will offer + Help me build automation workflows for them.
Hopefully the experience goes well, and I would externalize all matters related to Email strategy to this person.
Speaking & writing Spanish is not a requisite but would make a big difference .