1. General UI / UX design to think about how to keep visitor interest engaged as they interact with the page, to the point at which they accomplish the goal (sign up for a free trial / learn more)
2. Graphic design to know how to represent the main idea in an integrated way, and to edit screenshots so that they're focused on the most important parts, and are presented in an attractive way alongside text
3. Layout design to create attractive and unique layouts for the pages
THE PROCESS (suggested)
1. You receive our content package - the page audience, subject and goal, and content (text + screenshots)
2. You talk to us about your understanding and ideas for how you want to represent this, and share it with us
3. Once approved, log into our staging WordPress website instance and implement the page
Just log in through a provided account, then create a new page, and use the SiteOrigin plugin to create a responsive layout, format it, and plug in relevant content, or if you're comfortable doing this all from scratch - feel free to do that, too! We use a the Genesis WordPress Theme Centric Pro.
- If the page presents the key point in a focused and organic way, the user experience is good, and presentation and illustration of information and screenshots truly make the information we're trying to convey more interesting to consume, then we will very gladly pay a bonus on a sliding scale relative to impact.
WE'D LOVE TO WORK WITH SOMEONE TALENTED ON AN ONGOING BASIS.
Everyone always says this, but the fact is that we NEED a great designer.
If your implemented design is creative, integrates the content into an easy-to-absorb format (ex: infographic-like when appropriate), pays attention to detail, screenshot are focused on telling a story, layouts contribute to the absorption of information and present it on the page in the best way possible, then we want to work with you on an ongoing basis - we have lots of projects like this to work on and depending on the quality of the work are happy to pay more.
Please share examples of work you think fits this bill, that you've done before.