I have a new web application (https://bags.zoltu.com/) that I am ready to launch so I need to start working on getting traffic to the site. The site is a place for handbag enthusiasts to go to find their perfect handbag without all of the hassle of traditional mechanisms.
The application is a Single Page App which creates some significant challenges when it comes to SEO optimization so I am looking for someone who knows more than the traditional mechanisms of search engine optimization and can leverage some cutting edge techniques for getting the site to rank on the top search engines.
I also am interested in PPC advertising but since the site is not yet proven, my budget for PPC is fairly low initially. Once I can prove the viability of the website (it can turn clicks into revenue), the budget for that will increase.
The website has a blog associated with it that gets regular updates and work is beginning (separate from this job) on getting the blog articles all linking back to the website. The blog is a fairly traditional blog (Ghost blog) and not a single page application. The intent is for the blog to serve as a feeder for the website, but in order for it to do that, it also needs to get some SEM love.
Social Media Marketing is also on my radar, though my understanding is that maintaining that requires significantly more ongoing work than other marketing techniques so I am hesitant to start there and would instead like to start with other low maintenance solutions to get things started.
Since the website is new, I would prefer slow growth rather than burst growth so I can ensure the website scales well with increased usage and do some A/B testing along the way.
Communication between me and the freelancer will all be done digitally, either via Upwork messaging or via company Slack (there is a web app, so no need to install anything). No requests for Skype conversations please, I prefer to run my business entirely digitally.
Manual time will not be allowed initially. Once trust has been established it is possible that manual time may be allowed in the future, but it is best to apply for this position under the assumption that you will need to be using Upwork's time tracking software.