Defines, prioritizes, and manages execution of key SEO tactical initiatives, including keyword analysis, on-site optimizations, content development, site auditing, link-building, and competitive analyses.
Provides on-page SEO recommendations pertaining to both technical and performance aspects (Meta title, description, URL structure, internal linking, content opportunities, etc.)
Manage keywords discovery and expansion
Look at all SEO elements of the pages and get them changed/corrected by either co-coordinating with content/dev team or self-evaluation
Defines SEO success metrics, create dashboards for tracking performance , and analyze and communicate performance to key stakeholders
Is up to speed on latest trends, tools and best practices within the Search industry in order to optimize internal efforts.
Educate the organization on the importance of SEO