About the company:
We are a channel-led, fast-growth, self-funded, software/SaaS company that is passionate about innovative education, Just-In-Time learning, and Performance Support. We hire bright minds that are additive to our culture, our company, and our long term goals.
About the role:
The VisualSP marketing analyst owns the marketing metrics and drives and invents new/more ways to increase revenue, leads, and awareness. This role owns the channel marketing plan, marketing roadmap, insights into new markets, understands the competition, and manages the marketing execution, metrics, and ROI. You will work closely with the director of content to create and fulfill marketing asset inventories to distribute across all marketing channels to drive revenue.
You are an analytical, creative, self-managing self-starter, and you use these attributes to drive the “math” side of marketing while working with the content creator to build best in class marketing assets. You learn fast, work smart, respond quickly, and are able to adapt quickly and intelligently while always focused on revenue growth.
-Good familiarity with marketing/sales/social systems - MailChimp, SFDC, HubSpot, LinkedIn, Twitter, FaceBook, SEO, HTML, etc.
-Build marketing dashboards with a focus on revenue and revenue driving activities
-Synthesize marketing data to determine efficacy of marketing efforts
-Report on marketing metrics to key staff with a focus marketing ROI and revenue growth
-Identify areas of improvement/opportunity for marketing initiatives
-Maintain/plan marketing calendar
-Manage execution of content from the director of content
-Analyze marketplace and marketing approach
-Work with channel on co-marketing strategy and events
-Coordinate event planning and marketing follow-up strategy
-Manage and administrate marketing databases including audience management and definition
-Drive demand-generation activities with goals around lead conversion and revenue growth
-Familiarity with the Microsoft ecosystem is “nice to have” but not mandatory
-International and channel experience preferred