We need an experienced freelancer/consultant to conduct/write a comprehensive Competitive Map Analysis for our site Urika.co which will provide us with the knowledge necessary to compete in our market.
The analysis should include:
1. An overview of the market. It should answer the following questions:
What is the market? Who is the market for? How big is the market currently? How big is the market potentially?
2. Key Market Metrics - What are some of the Key Market Metrics, also known as Key Performance Indicators (KPI), for our markets
3. Market Players - Who is making money in our market? (Where to find the info: Google, CrunchBase, LinkedIn, Alexa, SimilarWeb or competitor websites).
4. Market Milestones - Is there anything exciting that has happened in our market (Acquisitioins, IPOs, mergers, Market reaches a certain siz)
5. Marketing Strategies - Tell us about the marketing strategies of the different players in the market. (PPC, affiliate marketing, Social Media, Content Marketing, etc)
6. Product Differentiation - Tell us how the products of us and our competitors are different from one another.
7. SWOT Analysis - Strengths, Weaknesses, Opportunities, and Threats
You'll be doinb the writing but we're happy to answer any questions you may have along the way.
A few remarks:
* Previous experience is a must. Please include examples of previous research/analysis work you've done.
* When relevant/possible your overview should include charts/graphs.
* If we like your work, we might have more to come.