We want to create a process where we market to recent divorced couples. We are looking to buy their real estate and allow these couples a quick and easy solution.
You or your agency will start from scratch. We need you to research, develop, and write an easy to follow but detailed plan. The process that is developed should be lean, streamlined, flexible and scalable. Positions and tasks should be structured to eliminate bottlenecks .
You will start by finding out where to find the data, how to get it, what it costs. Does someone have to physically go, will they mail, email, fax? Can it be scraped, write up process if doable? Any other ideas, thoughts or concerns?
Once we have it, how is it structured, how should we structure the data for use, what filters do we run over the data (since we are buying homes, an easy filter is if they own property). Any other thoughts or concerns for streamlining.
Now that we have a list how do we market based off of what data we have? Do we have addresses for direct mail? Phone numbers for cold calling? Can we find and track them on social media for advertising?
How should this whole endeavor be tracked so that we can improve and make more efficient as we move forward.
I want you to call the people or offices you recommend, i want you to watch demos, get accounts. I want you to try ,test and break what you advise. The more thorough the better.
I”m am going to hire two people or companies to do this task. My team will attempt to run each system that is submitted. After a month or two of testing and deploying of your plan a bonus of 500 dollars will be awarded to the better, more successful plan.
We will have a turn around of 2 weeks.
Google docs preferred.