We are a new e-commerce business and we would like to make sales to potential local customers. We are a reseller for chromatography products that we get from several manufacturers with good discounts. We started the email campaign about 2 months ago, sent emails to around 300 local endusers of the products, introduced our business, with the main goal of them visiting our website and checking out what we have to offer. Unfortunately, the response rate was close to zero. The open rate for the emails was close to around 60% monitored using notifyme.com. However, only two actually went to visit our website. 2 out of 300 is obviously not encouraging but I have not given up on email marketing yet since most of our potential customers can be tapped via email.
I would like to invite a seasoned email expert to diagnose, evaluate, make recommendations, draft sales emails, send out the actual emails, send follow up emails with the goal of turning them into customers, and do monitoring the effectiveness of the campaign. If you are an email marketing expert, I would love to hear from you!
When responding, no need to include a cover letter. A description of your experience in email marketing and what you offer will do just fine. Thank you very much for taking the time reading this ad!