-- Basics: set up multi-touch email campaign (non-drip) including 3-6 emails.
-- Marketing Science: A/B test subject lines
-- List: Help us make sure our list for the campaign holistically utilizes both leadspace.com list and relavent people in our own Marketo database. It needs to be US-only and not include anyone at our company, or other obvious not-so-great prospects. The scope of this project may also include a "do not contact" segment we can re-use later - we have one started, but it's not great.
Lead scoring: work with the audience marketing manager to determine what counts as an auto-MQL versus just an email respondent.
-- Salesforce: working integration across the campaign so sales guys know everything important the customers did as a part of this campaign.
-- Reporting: Advise on reporting basics on the above if above/beyond email response rates keeping in mind we don't have revenue analyzer.
-- What exists now: a form & LP with responsive emails (sales alerts & auto-responders) along with a lot of UTM codes coming in from various sources.
NOTE: our team has many other ongoing projects.