The Digital Marketer and Demand Generation role is to execute all digital marketing activities per our marketing plan and/or as assigned. This role must have great project management skills, be highly organized and detail-oriented, and have an energetic and enthusiastic attitude.
This role is ideal for someone with a corporate marketing background that has been responsible for executing the digital marketing plan. In addition to strong marketing project management background, must also have diverse knowledge of social media management, HubSpot marketing automation and CRM management.
Desired Skills & Experience
Reporting to Director of Marketing, this roles primary responsibilities include:
Manage all digital marketing related projects
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Digital inbound/outbound campaign development
Build and manage HubSpot nurturing campaigns, lead scoring and qualifying.
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Manage all social media
Provide regular reporting of digital marketing plan performance
Plan, execute and measure experiments and conversion tests
Instrument conversion points and optimize user funnels
Coordinate content distribution with content team
Maintain e-mail marketing database (CRM)
Coordinate outside digital marketing vendors and agencies
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Determine the appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc - with the most compelling and creative calls to action to deliver pipeline goals.
Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall.
Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a strong understanding of the content needed during the stages of a B2B sales cycle.
Required & Preferred Qualifications:
Undergraduate degree in Marketing or Communications
5-7 years of overall and progressive Marketing experience
3+ years of digital marketing experience
Strong analytical skills and data-driven thinking
Experience with A/B and multivariate experiments
Hubspot marketing automation experience
Proficiency in HubSpots Content Optimization System. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs.
Proficient in using HubSpots email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and click-through rates on important communications.
Experience in inbound/outbound digital campaign development
Experience managing high-volume social media corporate accounts
Experience implementing and managing project management software
Experience in optimizing landing pages and user funnels
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Up-to-date with the latest trends and best practices in online marketing and measurement
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate