Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
... Good knowledge on information mapping, HTML, Photoshop, Dreamweaver, macromedia flash, MS- FrontPage and other web tools such as Ad words, exact target etc. holds additional advantage to this profession.
Excellent online communications, writing skills, good listening skills, multi-tasking skills, ability to work individually are common skills expected of a content developer.