Understanding of and ability to navigate within the Content Management System (CMS) Wordpress is required.
* Understanding of PHP Wordpress Template optimization is a plus.
* An expert level understanding of the Analytics platform, Google Analytics, and knowledge of how to properly track multiple online campaigns and the effectiveness of the campaigns is required.
* Understanding of how to use a Content Delivery Network (CDN) like Amazon’s CloudFront for fast, global delivery and redundancy is a plus.
* Knowledge of a retargeting platform like AdRoll is a plus.
* An understanding of how to run A/B (Split) variant testing for website pages and advertising campaigns is a plus.