Hi: I need someone to optimize my social media presence, particularly optimize my linked in page and help me a bit on Twitter, keep it up to and possibly post on my behalf.
I am a professor and surgeon in California at a major university, and just getting increasingly involved with Digital Health. I need to optimize my linked-in profile and twitter feed. I need you to ensure that when people look at either, everything looks professional, updated and well conceived.
I would imagine that after an initial overhaul of my Profile. I would send you my CV and you would make sure it is correctly entered into Linked-In, including most of my publications. You would suggest a profile format that is the optimal format for my goals (see below) and not just create a routine profile.
I would like a quote/time frame for this part.
Subsequently, I would send you links, posts, new publications, changes in my profile and you would then upload or post them. I might ask for advice and some coaching. You might suggest other platforms or a better place to house my Blog than where it is currently. I do very little on FB. I have a book that will be out in December as well (on change management) and I want to make sure that it gets as promoted as it can be by my followers (I think I have about 1200 on FB and >1220 on Linked-In).
I suspect you would go on retainer here and charge an hourly rate.
Success for you would be that my linked-in profile is up to date and clear to read, my posts are watched, picked-up and forwarded, and that I post something regularly, especially after I speak at an event.
In essence, you have to design a social media footprint that helps me build a brand as an expert in the Digital Health space.
it is important to me that you "get" this medium and have experience in i (ie; you have experience with LinkeIn), that you're aesthetic is modern and that you are up to date with other social media sites I might need to get more involved in...