I'm after a Landing Page Optimization Expert, who has experience with a pricing model that uses credits (top ups) and has experience optimizing pages for "organic search" audience.
The project involves optimization, sales of online lessons (per lesson activation approach)
I will only consider people who read "Don't make me think" by Steve Krug as a minimum, and I will prefer people who read "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" by Tim Ash and Maura Ginty.
Being able to provide mock ups (yourself or using someone else you know) would be very beneficial. I have a web designer, but having a clear direction (doesn't have to be pretty) would help a lot.
Initially I'm after small changes to improve my conversion funnel stats, and advice how to move forward.
I expect this to be an ongoing project for a while with ad-hoc consultations.