Looking for someone to complete research into a website/business and provide the below.
Tools you should use:
1. Alexa.com (7 day trail available)
(all accounts you use must be paid versions, not free versions. Free trial of paid program is fine too)
You should include:
SALES CHANNELS - All online AND offline methods of promoting their products.
--PPC, FB, Email, Content Network, etc.
--Top 5 sources
--Ads / Creative used (ppc ads, banners, email ads, text ads, etc)
(bounce rate, pageviews, visits, global rank, avg time on site, etc.)
SEARCH (Paid and organic analysis)
DISPLAY (include top ads they use + networks they use)
SOCIAL MEDIA (activity / promos / likes / etc. for FB, Twitter, Instagram, and others)
DEMOGRAPHICS (from alexa)
Radio / Podcasts
Also, include information about the sites revenue, average order size, number of customers, years in business, etc. The more info the better.
There will be many more opportunities to repeat this same report for a different website/business each week.