Hi there, I have a number of clients whom I manage the PPC strategy for and require an Adwords assistant to assist me with implementing recommendations and managing the account ongoing.
This initial job is for a test project - I will ask you to restructure one of my client's Adwords accounts, since I've recently taken it over from a previous PPC agency and they have left it in an unorderly and disorganised format. T
his client runs three seperate businesses and runs them all off the same Adwords account. The client is adamant on maintaining this arrangement despite my recommendations to create three individual Adwords accounts. For context, there are around 45+ ad groups, many of which are obsolete or unused, and the goal is to reduce these to about 10 or 15 for simplification purposes.
Please in your application describe how and what methodology you would use to structure an Adwords account (new or existing) that consists of a mix of keyword research and visual remarketing along with case studies of past projects you have worked on with similar issues.