We're looking for an experienced PPC specialist to help manage our clients' paid search accounts. Ideal candidate has substantial experience launching and managing a variety of AdWords and Bing Ads accounts and is comfortable setting up conversion tracking for optimization purposes.
- Plan and execute all SEM efforts across a portfolio of client accounts
- Define measurement and conversion strategy and be accountable for KPIs
- Setup measurement plan and conversion tracking for optimization purposes
- Deliver on goals and targets -- compelling improvements to traffic, bounce and drop-off rates, new user acquisition, and engagement of existing customers
- **Extensive knowledge of Google AdWords**
- Knowledge and familiarity of google analytics, conversion tracking, and split testing
- Extensive knowledge of SEM theory and best practices
- Show that you understand the job post by writing ‘purple’ at the end of your application
As we are highly experienced with SEM and are looking to bring in additional support, please only apply for this position if you truly believe you are an Adwords expert.