Before the dawn of everything internet, insurance was intimate and personal. You walked down the street to chat with your broker and the risk to your business, your livelihood, was covered with a handshake. Today is different. The average insurance policy for a mom+pop store’s trades through a dozen different hands and traverses a maze of systems and processes. Few are accountable and fewer know the whole story. And if you’re a tiny limited partnership or freelancer you’ve either been reduced to a crudely estimated risk metric or excluded from the market.
This is just a taste of the type of big problem we are solving.
## Project Proposal
In much the same way that a KickStarter campaign is vetted (in part) by reaching its fundraising goal, we intend to build a simple webpage that pitches our customer segment on our product’s value proposition. We will then target our customers (who are based in Texas) using Facebook Ads, Google AdWords, and LinkedIn ads. We need help building the landing page using a simple service like Squarespace and someone to help us A/B test ads to the landing page.
* Build, optimize, and scale effective online marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks such as Google, LinkedIn, and Facebook
* Continually test the viability of our offering by spinning up landing pages to A/B test new marketplace value propositions
* Identify and test new and innovative growth opportunities to deliver on CPA goals