Responsibilities may include:
*Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
*Implement successful bidding strategies and effective keyword management.
*Continually monitor, revise, and optimize ad text as necessary.
*Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy. *Communicate regularly with ownership on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
Professional Skills & Qualifications
*Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
*Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
*Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).