We are looking for a new team member to help us improving our SE ranking on the long-run. We are a NGO, www.braun-stiftung.org, and currently re-launching 2 of our web pages. Our most important webpage regarding SEO is www.German-Pathway-Colleges.org. Our team consists of me (SCRUM master and project leader), 2 graphic designers, one back- and one frontend dev. We’d like to incorporate you - a self-reflecting, personable & engaging, critically thinking, active listening and self-decisive SEO expert – to our team!
The reason for my long job description is that we are looking for a long-term collaboration. You should be very transparent about your work approach and open to suggestions and improvements. You also should be willing to constantly learn as well as I am always open to ideas and suggestions for improvements as well.
Your extensive responsibilities will consist of 3 phases:
Phase 1 (now, until 10th of March):
Structure, build, optimize and transfer all our URLs:
You will get access via FTP, our CMS and test environment.
Competitor keyword analyses, keyword analyses in most important markets (China and India, Middle East, Latin America). (Full documentation of the analyses is required.)
On-Page content optimization.
Phase 2 (10th of March – May):
Optimizing all on-page related factors:
Optimize all content:
Long-tail keyword research and identifying for each article long-tail keywords, keyword tensity, subpage article length, Hs headlines, body text, paragraphs, optimizing all meta, heading etc. tags (via CMS plugin), optimizing all media files like pics and videos (size, titles, tags, keyword proximity etc.)
Optimizing all other on-page factors
Phase 3 (June – open):
Manage link building, organize a link building campaign, manage SEO software (like f.e. Moz); Manage and organize SEM etc…
Please be so kind and give me a quick overview of your work approach for the following task. For example:
Optimize on-page factors for:
Analyse following keywords for the Indian market:
Preparation for University
Pathway to University
Please also answer following questions:
Which tools (besides our SEO wp plugins) would you use?
How many hours would you need to first identify 5 long-tail keywords and optimize all other on-page factors for a 600 word long article?
What best practices for URLs (syntax) do you prefer and why?
Finally, do you got any questions for me?
I am very much looking forward to your application and hopefully our long-term cooperation.