I have a rapidly growing direct mail company with a special marketing program that is aimed at churches. I need a social media expert to create, implement and monitor social marketing campaigns that will reach my target audience: church pastors, leaders and outreach directors.
Your goal will be to direct traffic to my website where visitors can request samples of my (direct mail postcard) programs. I then use e-mail and mailings to stay in touch and ultimately make the sale. I have a very high conversion rate – visitors to my site love my program: I just need more qualified traffic!
I believe Facebook would be the primary media outlet but I would be open to any and all suggestions (Twitter, Blog, YouTube, articles, etc.).
I do have a Google AdWords account which currently delivers the majority of my leads but there is plenty of room for improvement. Google Adwords experience is a must.
Any experience with direct mail and/or B2B marketing would be helpful but not necessary....