We use Adwords, content in our blog, social media and emails to drive traffic to our website, and analytics to track it, but the sources, goals and conversions are all over the place. We collect leads from 30-day free trials and the forms are embedded from Hubspot. For marketing automation we use hubspot and upload hubspot data manually to Salesforce.
I want to tie all these services together to be able to track conversions properly, particularly in the Adwords side in order to track ROI effectively.
If you have experience and a background in IT, have developed this sort of systems before, and have an understanding of what data marketing needs to succeed, don't hesitate to apply.
This system needs to be set up in two parallel websites, with parallel flows.