In my business relationships are the key to success. I am guessing that this is not unique and really a necessary skill in the modern business world.
Here is my challenge:
I market specifically to law firms and attorneys. They are not the most available audience and are difficult to meet in person. Couple this issue with being new to the area and it creates a challenging dynamic to grow a business.
Solving the problem:
Well, I know that I have excellent content and a very interesting topic....digital forensics. Attorney's are fascinated by my line of work and it can be a huge advantage for any attorney to have me on their side.
The Trick is...how can I engage attorneys and law firms in a conversation? How can I share relevant and engaging information with them?
This is where you come in....
I need a email solution that can deliver great content to attorneys on a consistent basis.
I have great ideas for helpful tips, case examples and trending topics. However, I need help writing or producing these topics and delivering them.
I meet dozens of attorneys every week at events and associations...mostly, their business cards just get stuffed in my business card box. I need to engage with these people on a consistent basis.
My goal is to create relevant content (videos, photos and articles) based on an attorney's area of practice, location and my relationship with them (current customer, met at a training...) and share this content on a regular basis.
I believe that the relevant and interesting content is the best way to keep me "top of mind" when their need arises.
I would also like to use the email campaigns to help me schedule in-person meetings or trainings.
Is this a project that you can successfully create?
I would love to hear from you